Category: Work

Petrol and energy giant Royal Dutch Shell is among the largest companies in the world as it has reclaimed its spot as Europe’s top-ranked public company on the Forbes Global 2000 ranking.
In the B2B sector, Shell is known through its Shell card.
The Shell Card is a single payment solution for all business mobility needs and a gateway to an European fuel network and other Shell services on the road.

Since 2010, Handsome Advertising is the main marketing B2B agency for the local reseller, TSG euroShell, but Handsome also worked directly with the Shell Hungary branch, for specific projects.

Together with Shell Card, we worked on branding projects, major B2B marketing campaigns, new card launching, participation in events and conferences, video production, web development, web and mobile applications, PR and we have launched some of the most appreciated corporate social responsibility campaigns in the entire country.

Shan’shi is the market driver for Asian products in Austria, offering a wide range of products that makes enjoying authentic Asian cuisine at home easy. The brand is easily recognisable by its red and black design and stands for high-quality Asian ingredients.
Handsome Advertising was chosen to represent this regional brand and in 2022, we extended the collaboration with Shan Shi also in Austria, the mother company from Vienna choosing to start work with Handsome. A national success becomes an European success.

Salvequick is the market leader and almost synonymous with plasters and wound care in many European countries, selling plaster-boxes around the world. Salvequick products can be found in most homes, schools and workplaces all over Europe, especially in Sweden, the origin country. Over the years, Salvekvick has changed name to Salvequick and the assortment has been renewed and developed continuously.

Handsome Advertising was chosen for the launch of Salvequick products on a regional market ( Romania), through our partner Maresi Foodbroker.

Veridium (rebranded from Hoyos Labs) is considered a worldwide leader in mobile biometrics authentication, creating a secure world where identities can no longer be stolen, and individuals and companies are in full control of their digital and physical assets. Veridium is the most comprehensive Integrated Identity Platform powered by AI-based Behavioural Biometrics, enabling Multi-Factor Authentication (MFA), digital ID verification, and a true enterprise-grade passwordless experience for employees and customers. Hoyos Labs achieved numerous breakthroughs in biometrics R&D, with eight patents and 34 patents pending.

Handsome Advertising works with Veridium (Hoyos Labs) since 2014.
We have created the branding and online presence for Veridium (Hoyos Labs) including film production and app design.
We also have created the concept and all marketing resources for the US launching campaign, one of the most complete Handsome campaigns ever made, with ads in New York Times, Forbes, Yahoo AOL and other major advertising platforms in US.

We even create the pitch presentation for Apple meeting in Cupertino, California.

It was in 1965 when Ernst Hartl senior laid the cornerstone for the HARTL Group in Saalfelden/Austria. In the first few years, lumber shipments were made from the Salzburg area to southern Italy.
In 2015, Hartl Connect celebrates the 50th year in business and started working with Handsome Advertising on all marketing leveles: B2Clients, B2Partners, Employee Communications and B2Community.
In 2022, the company is one of the most respectable carriers in Europe working for global brands like Amazon.

Smart Diesel is a soul brand for Handsome Advertising, because it was founded by clients and old friends with whom we have a history of over 20 years of partnership.
It is a soul brand because it started with just an idea, and together with the clients we created the path of this business in a very competitive B2B market: the energy market.
Having relevant experience in transport (we were the advertising agency that worked 12 years for edy spedition, from a small company to the largest haulier in the region, with over 1200 trucks), also having relevant experience in services for transportation industry (we have launched Diesel 24 and we were already working with the famous Shell, through the local company TSG), the new brand Smart Diesel benefited from our know-how.

From the first idea, we continued with a brand story, visual identity, a strong online image and launching the first prepaid fuel card in Europe.
We continued with a strong marketing plan, a relevant positioning on the market, training literature and resources for the sales team, industry fairs participation and pitch strategies and presentations for strategic partners such as OMV Austria.

Today, Smart Diesel is part of the largest European group of services for carriers, having been acquired by DKV, a pioneer German company on the fuel card market, the acquisition being considered the transaction of the year 2020 in the region.

We are proud to have participated in building an independent brand, from 0 to over $350 million annual turnover, with the potential to reach the first billion in the coming years.
We continue the partnership with Smart Diesel and it remains a soulful brand for Handsome.

Take an iconic American brand and launch it, for the first time, on new markets in Europe.
Häagen-Dazs have been making ice cream like no other since 1960. Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday. And to get there he only used the highest quality, carefully selected ingredients. As Reuben said, ‘If you’re like everyone else, you’re lost’. So we make an ice cream like no other – the best that best can be.
We have been working with this brand since the beginning, launching integrated 360 campaigns via online but also on traditional channels (outdoor, printing, experiential marketing, video, PR).

Scooterson is not only the first truly intelligent scooter, but it is also an example of passion, effort and inspiration to build a global brand. Born “in the garage” with few resources, the challenge was to create a magnetic brand for investors in order to attract development capital for the first prototypes. Through an effective marketing strategy, in a short time Scooterson became one of the prodigious start ups,( just like Tesla or Apple at their beginnings) and the brand was valued at over $35 million. Just the brand and its intangible value (design, concept and marketing heritage). In 2022, Scooterson was acquired by a company from San Francisco and it will start first series production.