Scooterson: A start-up phenomenon
Singapore / Europe / US
How to transform an incredible start-up into a valuable brand and a worldwide success story.
Client: Scooterson
Markets: Worldwide
Scooterson is not only the first truly intelligent scooter, but it is also an example of passion, effort and inspiration to build a global brand. Born “in the garage” with few resources, the challenge was to create a magnetic brand for investors in order to attract development capital for the first prototypes. Through an effective marketing strategy, in a short time Scooterson became one of the prodigious start ups,( just like Tesla or Apple at their beginnings) and the brand was valued at over $35 million. Just the brand and its intangible value (design, concept and marketing heritage). In 2022, Scooterson was acquired by a company from San Francisco and it will start first series production.
An extension of you. The Movie.
Scooterson is more than a scooter. It’s an extension of you. But, better watch the video filmed in our Handsome studios, with an Arri Alexa Hollywood level camera and a great team behind. Learn about your perfection.
Singapore Red Dot Design winner
Handsome Advertising organized the Scooterson presence in Singapore. On a big stage, near Marina Bay, Scooterson won the prestigious award.
Kill the old way of mobility!
Los Angeles mobility fair presence
On the other part of the world, Handsome Advertising wanted a fresh approach on a limited budget. “Kill the old way of mobility” Handsome idea made Scooterson not just an innovative brand, but also a creative one.
For the event video, we come up with a 60’ style video to communicate a strong Scooterson feature: the selfdriving. Yes, we challenge the impossible. Imagine a scooter coming to its driver like a horse is coming to its rider.
Film story: The Hollywood scout
Our scooter needed to be coonected with people. With people’s lives. So, we have produced real film stories. Filmed in Los Angeles in just 3 days, Scooterson become more than just a brand. Using prototypes, we create engegement not just online, but also on the street.
Film Story: The Sommelier in San Francisco
It was amazing to discover Californian wines in San Francisco for 2 days when we filmed “The Sommelier” story.
Online presence through
Scooterson website
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