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Client: Shan’shi
Markets: Europe
Shan’shi is the market driver for Asian products in Austria, offering a wide range of products that makes enjoying authentic Asian cuisine at home easy. The brand is easily recognisable by its red and black design and stands for high-quality Asian ingredients.
Handsome Advertising was chosen to represent this regional brand and in 2022, we extended the collaboration with Shan Shi also in Austria, the mother company from Vienna choosing to start work with Handsome. A national success becomes an European success.
We realized that people are not familiar ( and even afraid) to cook Asian food. They think it’s complicated. People usually cook pasta, pizza or meat at home (steak or one of the local recipes called “mici”). Thus, we came up with the idea to show that spaghetti is ok, but no one will remember your spaghetti. Pizza is… so common. But, Asian food… is something else. The campaign wanted to challenge people’s habits at meals, especially dinner with family or friends.
The shows of 15-20 minutes each had a success beyond expectations, the full-length viewing rate being over 80%, a rarity in the production of long videos.
The Shan Shi brand doubled its sales following these campaigns, according to the data received from our clients.
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