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    Shell Card: B2B Marketing that works


    How to meet Shell’s expectations and exceed them?

    Client: Shell Card
    Markets: Europe

    Petrol and energy giant Royal Dutch Shell is among the largest companies in the world as it has reclaimed its spot as Europe’s top-ranked public company on the Forbes Global 2000 ranking.
    In the B2B sector, Shell is known through its Shell card.
    The Shell Card is a single payment solution for all business mobility needs and a gateway to an European fuel network and other Shell services on the road.

    Since 2010, Handsome Advertising is the main marketing B2B agency for the local reseller, TSG euroShell, but Handsome also worked directly with the Shell Hungary branch, for specific projects.

    Together with Shell Card, we worked on branding projects, major B2B marketing campaigns, new card launching, participation in events and conferences, video production, web development, web and mobile applications, PR and we have launched some of the most appreciated corporate social responsibility campaigns in the entire country.

    Business Design and Branding

    Handsome Advertising created the full rebranding of TSG Shell Card.
    The concept “Oriented towards you” was a success that led to the increase of TSG’s brand awareness by over 200% and the substantial increase of the customer base.
    Also, all B2B marketing communication (newsletters, brochures, promotional articles, collaterals) to over 500 carrier clients was managed by our agency.

    Live for the next 100 years

    How to create the most creative CSR campaign?
    One of the social responsibility campaigns with the biggest echo was TSG Forest 1,2 and 3, a Shell Card Clients Forest Campaign
    We organized one of the most important tree planting campaigns in Transylvania.
    An unconventional idea was the idea “See how your live tree grows for the next 100 years”.
    How did we managed this?
    We installed solar cameras in the forest that monitored the newly planted trees (operated autonomously with solar energy cameras). Thus, any Shell customer could see how “his own tree grows” by accessing a private link.
    The campaigns had an echo not only in social media but also in the national press, generating models for other large companies (eg Vodafone – which in the following years had a similar campaign).

    Shell Card events

    Handsome Advertising has organized over twelve B2B events for Shell card, at prestigious conferences and events with the participation of global brands.
    The Shell booth has always been perceived as the most creative and popular place, competing with big brands like Volvo, Mercedes Trucks or Iveco.
    Other companies in the sector were inspired by our ideas in the following years.

    Online Shell card / PR campaigns

    Handsome managed all Shell card marketing campaigns.
    TSG Shell Card has become the undisputed leader on the fuel card market through an efficient communication strategy and always one step ahead of the competition plan.

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