Veridium, US: From startup to industry leader

US

How to launch an online security brand and how to create the new market for it?

Client: Veridium
Markets: US

Veridium (rebranded from Hoyos Labs) is considered a worldwide leader in mobile biometrics authentication, creating a secure world where identities can no longer be stolen, and individuals and companies are in full control of their digital and physical assets. Veridium is the most comprehensive Integrated Identity Platform powered by AI-based Behavioural Biometrics, enabling Multi-Factor Authentication (MFA), digital ID verification, and a true enterprise-grade passwordless experience for employees and customers. Hoyos Labs achieved numerous breakthroughs in biometrics R&D, with eight patents and 34 patents pending.

Handsome Advertising works with Veridium (Hoyos Labs) since 2014.
We have created the branding and online presence for Veridium (Hoyos Labs) including film production and app design.
We also have created the concept and all marketing resources for the US launching campaign, one of the most complete Handsome campaigns ever made, with ads in New York Times, Forbes, Yahoo AOL and other major advertising platforms in US.

We even create the pitch presentation for Apple meeting in Cupertino, California.

The Yahoo AOL concept

Yahoo company were excited about Handsome creative concept proposal indended to change the Yahoo mail homepage look during the campaign, offering viewers a real and thrilling experience of Hoyos Labs (Veridium products) services and how important your login security can be.

Product videos

Handsome Advertising created the concept and production for Hoyos Labs (Veridium) videos showing every industry case studies and the security needs of four key sectors: Global 2000, financial services, healthcare and government.

Apple loved our work 🙂

We have prepared Hoyos Labs pitch presentations for Apple meetings, before Apple implemented the face recognition feature in their iPhone and iPad (based on Hoyos Labs liveness detection AI). We still have an email with feedback from Apple, about our work.

Launching a global campaign

For the new product launch, we use a concept based on the new 2015 launch of 007 James Bond Spectre, which was playing in theatres. Without direct connection with the popular movie, we come with the “000 breaches” idea. It is important to know how to use “live marketing” using wisely the media waves on a market. Our ads were seen in famous publications like NY Times, Forbes, Wall Street Journal and texh newspapers like Techcrunch, Mashable or Wired.